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Archive for October 2010

Beardo

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I just realised that I’ve accidentally grown a beard. I wish I could dig it, but I don’t. ZZ Stop.

Written by Michael Beveridge

October 26, 2010 at 3:51 pm

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Feeding the ego.

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So like I said, I’m pretty new at this advertising thing; very much the junior. I’ve been interning at an agency for about a year before getting offered a paid job within the same agency. Things went along swimmingly: telling interns what to do, writing your first produced ad, having your very own chair! Hot-diggity what heady times they were for me.

So anyway, our agency had a lot of government work going on. You know, the usual web copy, digital strategies and creative concepts that are so bound in red tape that even Bogusky would just suggest ‘shelving it’ to the client and piss on their feet. Plodding through my student email, I came across an email from QLD Youngbloods (get involved) pushing their Blood Transfusion night. Basically a Gruen Transfer style night hosted by industry folk, judging advertising youngens’ attempt to answer the pitch that they had set (Sell the 11pm lockout to young people).

Long story short, I mentioned it to our CD/the boss and he wanted us to get behind it. After a little thinking, I came up with 2 ideas and we ran with them; one playing on the insight that bogan dickheads come out late at night after drinking Bundy all night at home in Strathpine and the other that if you stay out too late drinking, yo dick won’t work when you get home.

I thought the first idea was a little better, more on brief I guess and something that everyone could understand. I drew up some storyboards for the 1st concept and we actually shot a TVC for the 2nd idea in about 30 minutes one Friday after work. I was fairly happy with both ideas. Come the night of the event.. well… let’s just say I got really drunk and had a little too much fun.  I spent way too long explaining my storyboarded concept and had a CD from Engine Group  have a go at me about being something (my money’s on dickhead/wanka combo) and somehow managed to drop the C bomb about 7 times during my explanation. Thumbs up.

Anyway, my 2nd idea won, I got a trophy and a meat tray. Shit was cool, I met a lot of great people, drank a lot of beer and had a blast. Get behind youngbloods if you’re keen on getting into advertising because they do amazing things. Anyway, here’s the video. Probs NSFW in terms of content but it’s just a sausage so chill out Bob from accounts.

Written by Michael Beveridge

October 26, 2010 at 8:20 am

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smoke weed eat yooogghuurrttt

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So for the first semester of 2010 I went on an exchange over to Cal. State University, Chico. I don’t remember a whole lot but I came back 15 kilos up, 10 grand down and with an other-worldly appreciation of chilled out, party prompting hip-hop. Now those that know me know that hip-hop isn’t my forte; I grew up a Fat Wreck teen through and through. But living the Nor. Cal lifestyle for 6 months was just such a head spinner and, in running with the whole new school, new city, new country, new hemisphere mindset, I figured I might as well try and re-invent myself for the sake of fitting in and making friends. Cue first month in town and I’m listening to riddams in my boy Logan’s house, listening to a bunch of guys and girls discuss the intricacies of NoCal Kush over BCBud and how the Golden State Throwback swingman jersey was the sickest thing around (of course in XXXL). I was so far out of my comfort zone that the only thing that held it all together was a background soundtrack of lazy hip-hop that just perfectly grabbed and squished into aural format the Californian afternoon. The lackadaisical beer pong Sunday jammed together with the idle Thursday hoops session. Never a stress, never a concern and never a moment without this soft-edged “this is what you are up to now” hip hop coming from the speakers of someones pick-up truck. Now someone send me a case of Sierra Nevada Blonde so I can listen to this and play X-Box.

Written by Michael Beveridge

October 26, 2010 at 4:34 am

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Annoying thing #26: How rage don’t put the name and artist of a song on at the end of the filmclip.

Written by Michael Beveridge

October 26, 2010 at 4:12 am

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Your mate.

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So I’m starting a blog. Or a wordpress. Not sure if there’s a difference but it’s probably best to get off on the right foot.

Junior Creative. Boutique (read: small) agency in Brisbane. Can’t do art, can do words and concepts. Not a fan of ‘the kooky guy’, not a fan of the ‘I’m so creative that I don’t speak unless it’s about Prussian cubic existentialism’ guy. I started getting into creative advertising after falling in love with copywriting and was good enough at it to not fail. I’ve never watched Mad Men and this puts me in the path of much ridicule on most days.

Still at uni, still waiting for that AWARD school application and still have a KFC bucket tattoo’d on my foot. Life’s alright yeah?

Written by Michael Beveridge

October 19, 2010 at 12:07 am

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