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Archive for November 2010

Follow your dreams

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Written by Michael Beveridge

November 30, 2010 at 8:00 am

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This is your life.

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Written by Michael Beveridge

November 16, 2010 at 12:05 am

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Next years Gold Lion

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Such whimsy! Somewhere at an adult goods manufacturer, there’s a great copywriter waiting to break free from his/her most probably studded PVC shackles.

Written by Michael Beveridge

November 14, 2010 at 4:05 pm

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peel st bland

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My brother and one of my best mates’ band has just released their de-butt EP and it’s pretty good. I used to hate these guys so much that I would openly slander them in any situation possible; talking to Mum, writing on the back window of a dusty car, even via ‘the internet’. This was when their guitarist was living with me and practising the bands earlier shittier songs over and over and over in the room next to mine. Needless to say I fucking hated it like JTM hates re-issued Texas is the Reason vinyl. Nowadays, none of them live with me and the internet sighs a breath of relief. You can get the album at a bunch of places I think but they don’t really care and just want you to download it and maybe go to a show. I can see the track, “Check it Out” being in a Honda Jazz ad or maybe a 18 to 28yo targeted VISA debit ad. Fucking sellouts.

Written by Michael Beveridge

November 14, 2010 at 1:24 pm

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shoot first, first shoot.

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So we’re creating a online video ad for a charity client. Basically a call to action for donations over the Christmas season. The idea is a stop motion of a Christmas tree growing up out of dollar coins; not terribly creative but everyone keeps saying ‘accountability’ when other concepts get brought up so I guess it has to do.

So anyway, we dont have the budget to use a production company, hire equipment or any of that so we have a studio set up in the office over the entire weekend and are now into about hour 20 of shooting. Sweet shit, if I had known that stop motion was going to be so relient on non-Michael J. Fox-esque people I would have suggested that no one drink the nights before the shoot. So far we’ve lost 6x 45 coin high Christmas trees and even with about $1000 worth of coins, we wouldn’t have had enough for the swear jar. Blu-tac, Liquid Nails, Aroldite, Hubba Bubba.. if it is sticky we’ve tried it. Backs are aching, eyes are bleary and we’re all getting pretty sick of me imitating the sexy sax solo from Gerry Rafferty’s Baker Street.

We’ve got a new intern in here who’s been committing a fair bit of time to the project which is always good, and the rest of the team have donated their weekend time to getting the job done which I suppose is generally the way in these charity passion projects. Hope it doesn’t fuck up!

This is an early shot, we’re using 2x 550D’s I think.



Written by Michael Beveridge

November 14, 2010 at 10:27 am

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Horses

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I love those guys that come out with insightful tips on the day of the Melbourne Cup. The guys that let you know that So You Think won’t be up for the longer distance and that the field is too big and that she’ll get boxed in on the last length and that the fucking handicap will something something. I see you there all day posting on Facebook about Bob Marley lyrics and how you went and saw Eat Love Pray and now want to study Buddhism. You know absolutely nothing about horse races do you? You quickly logged onto foxsports before lunch, grabbed some tips and feel as if the world needs to know about your 2nd hand insights on how some stupid American horse with his cheese eating surrender monkey jockey are going to win.

I wish I didn’t hate you so much that I couldn’t take your advice. Please dont start liking NOFX or I’ll be fucked.

Written by Michael Beveridge

November 4, 2010 at 2:12 am

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