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Archive for February 2011


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That’s what led to this. I love it. I don’t smoke but I know that potential quitters would definitely get down on this during their ‘I’m very serious about quitting and I know can do it’ stage.

And then if they fail, we all get to have a fun bonding moment looking at the photo of them making out with a tranny in Pattaya.

And we all love bonding moments.


Written by Michael Beveridge

February 23, 2011 at 3:51 am

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perfect medium/message combo.

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Written by Michael Beveridge

February 22, 2011 at 3:03 am

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Shit makes diamonds. It also causes earthquakes. Some shake, some make.

I’m in the process of writing up our pitch to a client for a big account and, as Tupac would say, it’s all eyes on me. Our creative director is away and that leads me, somehow, in creative control of a $500.000+ account.

Terrifying. Awesome. Stressful. Terrifying. Awesome. Repeat.

The pressures on right now for me. I’m getting to realise that 9 to 5 doesn’t exist in this field, and if it does, you’re either brilliant or you’re not working hard enough. I started writing this on a Sunday over a bowl of Fruit Loops at the office, trying to figure out any kinks in my creative pitches armour and not get sucked into the face numbing

“maybe it’s not that great of an idea after all…”.

The creative’s cancer. Self Doubt. Erring on the side of caution. Pulling back the reigns.

It sucks. It happens to me all the time. Every time I sit on something for too long, I feel like I can smell smoke. It’s a make or break moment that requires all of that bravado that creatives need. Not outward bravado, but inward:

You know your shit. You trusted your judgment last week. Don’t be an asshole to last week’s you; just roll with it.

Wish me luck, deadline in T-Minus .. actually I sat here and tried to count backwards but I’m terrible at math. Deadline is COB Wed.

Kill it.

Written by Michael Beveridge

February 21, 2011 at 5:03 am

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I didn’t get into AWARD school so I went swimming with my friends.

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We did a triple flip and I felt a little better about everything. Our email server at work broke at 5.30pm on Friday, the day the emails were sent out saying whether you got in or not. I was a ridonkulous stress-ball all day and I was dying by 5.30 so when I learned about our tech issue, I just called Sapient and asked directly. Being told you didn’t get into something that you wanted so badly is pretty gut-busting, most of us can relate to the feeling. What are we supposed to do? The young and naive; brought up thinking we can achieve anything that we want, that we just have to go for it and blah blah. Thanks Mum and Dad, I didn’t get into fucking NIDA and now I didn’t get into AWARD school. I was 19 then and now I’m 24. What’s the difference? It sucks just as much now as it did back then. I put in just as much effort, worked just as hard. So what now? The answer comes down to one thing. Knowing what you’re capable of. The worst thing a creative (in any field) can do is start doubting themselves. I read a great quote on Junior that said, “..Because the moment you start doubting your creative ability is the moment your ideas will start to dwindle.”

When I was 19, I doubted myself. I failed at getting into an acting school, so I decided that I mustn’t be a very good actor. I put too much value into the opinions of others and never sat down and realised what I was capable of. I tripped over and I never got back up. 5 years later, I’ve tripped again. This time, I’m going to get back up. I’m not going to assume I’m not any good, not going to let rejection get me down. In this field, we’re all going to get a lot more let downs then hands up, and if we can’t handle that then we’re probably not cut out for it. Keep going, grab a graphic designer and get your portfolio better than ever, register that domain name you’ve been thinking about. Maybe not getting into something can be the best thing that has happened for you.

But that’s just my opinion, I know you have your own and trust me, you should listen to it.


Written by Michael Beveridge

February 14, 2011 at 1:15 am


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Super Bowl just happened, I’m Australian so I don’t really give a shit but I lived in California for 6 months last year so I know how important the day is for roughly 100 million Americans. So many things have been said about CPM and penetration and blah blah but I’m just going to show you the ones that were my favorites. Top 3 are Bridgestone ‘Reply All’, AUDI ‘Release the Hounds’ and a healthy collection of the other’s posted.

0:12 of the Dorito’s spot had me lallin.


Written by Michael Beveridge

February 9, 2011 at 5:37 am

Posted in Uncategorized