creative junior's Blog

Just another WordPress.com site

Archive for March 2011

QUICKQUICK

leave a comment »

I’ve liked CP&B’s work for as long as I’ve been interested in advertising. I remember we got given a handout in a consumer behaviour class and it had a write up on Alex Bogusky and his thoughts on something or other. I googled him later, saw his agency, saw the work and loved them ever since.

Anyway, CP&B (now sans B) have this as their first piece for Kraft Mac & Cheese.

Talk about a client that is willing to take risks. Apart from hiring this guy as their voice over worker, they’ve based their new ad on a tweet made by someone with 80 followers.

 

It feels like the Old Spice twitter extension but if they can keep these going quickly, I can see a lot of people dropping mac & cheese in their twitter feeds and the 16 to 26 casual snacking (read:high) market picking up Mac n Cheese as a brand of choice. And it’s funny.

 

I want a mini-elephant nose.

Written by Michael Beveridge

March 28, 2011 at 11:49 pm

Posted in Uncategorized

Goosebumps

leave a comment »

 

So good.

Written by Michael Beveridge

March 18, 2011 at 4:02 am

Posted in Uncategorized

Things I know nothing about..

with one comment

Everything about this video. Even though I’m a Letterman fan, this video blows my mind. Made by this kid in his final year of uni.

Listen closely from 2 minutes onwards. Live by that.

 

Written by Michael Beveridge

March 15, 2011 at 6:48 pm

Posted in Uncategorized

Malk Drank

leave a comment »

Aim for a big idea/execution half as good as this and you’ll be doing just fine. Everything about it reeks of ‘fuck yeah creativity’!

Written by Michael Beveridge

March 15, 2011 at 6:44 pm

Posted in Uncategorized

Open Minds.

with one comment

One of my favorite blogs is The Denver Egotist. It’s got some amazing editorials, continuously updated quality content and a great sense of community spirit. Today, I was going through the blog on my Google Reader account and came across a post about a ‘hipster trap‘. Have a read over it and then come back here.

This sort of shit disappoints me, especially coming from the creative communications community. And it’s not the execution, I think that it’s a little funny. It’s the comments that come from it. The sort of blind following of a shitty status quo that leads to a hate mongering culture towards those that fit the hipster bill (read: most young people that look somewhat alternative). I’ve copped shit from a bunch of mid to senior creatives because of the way I look, and it just becomes draining to have to worry about how you’re going to be perceived in an industry that supposedly judges you not on the cut of your clothing but of the chutzpah in your creativity.

Wah wah call the wahmbulance I’m sure you’re thinking, but the fact of the matter is that the best young minds in creativity are probably going to be coming from this ‘hipster’ aesthetic. If this kind of shit is going to continue, they’re going to be driven away from advertising and we’re going to miss out on a very skilled, driven, dynamic and creative boat because we just cant stand the way that they wear their jeans.

This is all a little convenient Michael, you might be thinking. You’re a text book hipster doofus: long hair, tight jeans, blog, stupid tattoo’s. You’re just writing this to protect your own interests.

Fair call,  But here’s the thing. The guys that are going to hire you are probably thinking just the same about you. Jeans too tight.. hair a little quirky.. is that a tattoo on her wrist?..  got their own blog… This little shit’s a hipster. Next please.

The lines are being blurred now so that the regular guys who decide to give skinny jeans and maybe an MGMT T-Shirt a go are being lumped in with the elite V5.0 hipsters who ride their fixies in the shower and blog about vegan cupcakes from their moustache macbooks. If we don’t stop this, we’re going to be the ones that will suffer, because in the big picture, we’re all a little hipster. Think about it. Your mates studying engineering or science. Your mates doing trades or apprenticeships. You’re a little different aren’t you? We study/work in media for fucks sake. That pretty much makes us hipsters to the rest of the world anyway.

Experienced advertisers, don’t just jump on the culture bashing bandwagon. You’re bigger than that (plus EVERYONE’S doing it). If you want some of the best young creative talent to want to work in your agency, don’t subscribe to these shitty norms. Make everyone feel accepted and try not to let something different to yourself annoy you that much.

Unless they have a fucking curly moustache.

Written by Michael Beveridge

March 15, 2011 at 6:30 pm

Posted in Uncategorized

Students Ahoy!

leave a comment »

So the uni year is back on and you’re all getting back into the swing of things. Classes are happening, jugs are being drank and girls are still wearing ripped jean shorts that are 4 sizes too small. Life’s good! But here’s a li’l extra sweetener for you, This year, the amazingly cool kids over at Youngbloods and BADC will be having a double extra plus focus on getting students involved through a whole bunch of different student competitions! Delicious!

For those that aren’t in the know, BADC is in charge of of the BADC Awards, which is Queensland’s premier awards nights for creative communications. For all the time I’ve known it, it’s been the big guns of the Qld ad industries night to shine but, having just spent a bit of time talking with the guys running the awards, I’ve discovered that there’s a Student Award section of the night. Getting a BADC Award is a solid step for any future creative, so keep your eyes peeled for updates (this will be a lot easier when you become a member). Student memberships are only like $25 so pry open your Hot Tuna velcro wallet and splash out.

Now the BADC Awards will be happening at the end of the year, but I know you’ll all be fiending for some mid year judgement, so the amazingly svelte folk at QLD Youngbloods will be (as far as I know) running the 2nd coming of their incredibly successful  “Blood Transfusion” night. It’s run in the same way as ‘The Pitch’ in The Gruen Transfer, except anyone and everyone is invited to have a go at creatively answering the brief that YB’s will put up closer to the event. We’ve got no specific details up yet, but I get the feeling it’ll be happening sooner rather than later to appease the hungry flocks of advertising students.

Again, the best way to hear about this sort of shit is by joining up, so do it or I’ll get this kid to come powerslam you.

Written by Michael Beveridge

March 15, 2011 at 5:44 pm

Posted in Uncategorized