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I’ve liked CP&B’s work for as long as I’ve been interested in advertising. I remember we got given a handout in a consumer behaviour class and it had a write up on Alex Bogusky and his thoughts on something or other. I googled him later, saw his agency, saw the work and loved them ever since.

Anyway, CP&B (now sans B) have this as their first piece for Kraft Mac & Cheese.

Talk about a client that is willing to take risks. Apart from hiring this guy as their voice over worker, they’ve based their new ad on a tweet made by someone with 80 followers.


It feels like the Old Spice twitter extension but if they can keep these going quickly, I can see a lot of people dropping mac & cheese in their twitter feeds and the 16 to 26 casual snacking (read:high) market picking up Mac n Cheese as a brand of choice. And it’s funny.


I want a mini-elephant nose.


Written by Michael Beveridge

March 28, 2011 at 11:49 pm

Posted in Uncategorized

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