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Archive for February 2012

Hey AWARD School

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Your follow up emails telling me that Ad School classes are starting are like little knife twists in my already stab-wound addled body. Ease up Tesha, I’m still trying to move on. Every time I see an email from you I think it’s going to say, “YO YOU MAD FUCKING COPY DOG, SOME DICKHEAD KILLED THEMSELVES AND YOU NOW HAVE A SPOT! FUCKIN DEFAULT MOTHERFUCKER!!! DEEEEEEFAULT!”.

So yeah.


Written by Michael Beveridge

February 29, 2012 at 11:03 pm

I’m a professional.

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Somehow (I think it was via a Mashable article) I found that Facebook, via a partnership with some printers in the UK, were doing a bunch of free business cards for the first 200,000 Facebook users that wanted them. Being that I’m fairly cheap, I thought I’d give it a go.


What to do if you’re a copywriter on Valentine’s Day.

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So I get paid twice monthly, once on the 15th and again on the 30th. As you know, Valentine’s Day falls on the 14th, and needless to say I’d spent all my money on shiny buttons and doo-dads by the 12th, so my girlfriend’s chances of getting a fancy gift come the 14th were looking slim.

“But Michael!”, you shout, “Why didn’t you plan ahead?”

Because I’m a big ol’ salty dickhead, that’s why.

So anyway, I was tapping away at work, doing something when a brief landed on my desk asking to promote an ‘Ultimate Couples Retreat’ for a fancy 5-star resort client.

Long story short, I figured out a pretty nifty way to answer the clients brief whilst also giving my girlfriend a pretty cute Valentine’s Day present.

Full page, inside front cover of 250,000+ circulation weekend newspaper. Successful man is successful.

Oh yeah, needless to say she’s neither Cleopatra or Juliet.

Written by Michael Beveridge

February 14, 2012 at 2:27 am

Posted in Uncategorized