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Kick life in the neck.

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So I’ve just finished up my first week at my new agency and I guess I’m having a quick reflection of how things are and how making a work change can really give you a kick in the face regarding the way you go about things. I’d been at my old agency for 2 years and had steadily changed from a starry-eyed intern who was ready to win a Gold Lion with every brief to jaded creative who got comfortable with his position, became disheartened with the amount of (seemingly) good ideas that got canned by clients and opting to do safe work over crazy concepts all for the sake of saving everyone in the office time due to the inevitable “can we just get a bigger logo”. I loved working at the old shop, but the thought of changing places was just way too exciting to turn down.

The idea of learning completely new processes, working with new, more experienced people who’ve come from all over the place like Junior, DDB, SapientNitro and PublicisMojo and getting direction from what is considered one of the best creative teams in Brisbane was far too alluring. I don’t really like the word alluring actually. Let’s just say it was ‘heaps cool’.

The office environment is fantastic, the new processes for handling job are a welcome change and my design partner and I are quickly figuring out how to work with each other and get cool shit happening.

So yeah, I guess what I’m trying to say is that you feel like you’re in a creative rut, get up and do something about it. A change is way better than a holiday because holidays stop. Get a positive state of mind about what you’re doing and where you’re going and things won’t stop happening. Unless you’re a really shit person, then you should just go do marketing or something.

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Written by Michael Beveridge

August 23, 2011 at 5:59 am

MANMANMAN

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Slim Jim ads are always cool. The whole ‘be man, have beard, drink beer, fight mountain’ sort of creative idea has been around for ages, but so have boobs and they’re awesome.

 

The talent in the first one just ruled the life outta me. Manly men men men.

Written by Michael Beveridge

July 26, 2011 at 6:58 am

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Book Building.

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So it’s finally come. You’ve put it off for way too long and, lo and behold, you have a meeting with a potential employer in the morning and they’ve asked for you to bring some examples of your work.

Fuck.

Wouldn’t it be great if you were one of those slashies? You know.. those copy-slash-designer dudes? Then you could just come up with a bunch of sick ideas, whip them up, chuck them on a portfolio site (probably using ‘coding’ or something) and show up to the interview having already been given a new work email because you’re so awesome and the interview is actually just a reason to perfect your high 5 with your new bosses and laugh at the other applicants portfolios.

Well that ain’t me man. I can’t draw a line and sodoku for beginners is more code than I can handle.

So here’s my hot tip: Do your fucking portfolio now and stop reading blogs. Seriously. The day you start it is the day you start your legit creative career. And from the moment you start, it’s only going to get better. You’ll have somewhere to put those cool ideas, you’ll have something to show to that girl that works for Leo Burnett that you met during a Tuesday night drinks session.

Get all Nike on that shit and just do it.

Written by Michael Beveridge

July 26, 2011 at 5:59 am

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Mixing Pleasures

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I love skateboarding. Heaps. I’m pretty much over the idea of me going pro and Shaun White has the long red head shredder look nailed down so, for know, I’ll just stick to advertising.

This is my dream brief, something that goes along the lines of, “We need to use skateboards to promote Mountain Dew’. Awesome.

It’s a dream result if you can combine your two passions into one amazing execution.

Now all I need is for KFC to approach me about something involving Terry Gilliam, NOFX and skateboards and I can just retire on a high.

Written by Michael Beveridge

June 14, 2011 at 3:35 am

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Us vs. Them

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Hey you young punk creative! You digital? Yeah I bet you are. Always trying to come up with ridiculously sexy integrated mobile and digital campaign ideas? Taking Foursquare log-ins and tying them with rsvp.com and layering an augmented reality program on top and baking it in a micro(wave)site? Well listen up.

The market ain’t like us. They don’t care about a new social media platform that links people on their last.fm accounts. They don’t want to know about a new Twitterfeed that syncs up with your bowel movements (your shtwitter feed, as it were). They are simple. They are sometimes boring but, unfortunately, they are your market.

Yes, it’s our job to be forward thinking in terms of our creative but just remember; no matter how you sugar-coat it, our job is to sell shit. Keep that in mind the next time you you’re coming up with a game changing social media app that only 7 people will use (and they’re all in your agency). Let me infographically explain:

Twitter, Foursquare, QR Codes, Instagram… we all did this stuff first. We’re part of a very handsome group called Early Adopters and, due to our jobs being based around finding creative opportunities in media, most people within the ad world tend to fall into the Early Adopter bracket. Only problem is that we’re not advertising to ad people (Yes media people, we get it, you do advertise to ad people. Good for you.) We’re advertising for the rest. The Early and Late Majority. The ones that get stoked on the fact that “Their phones ACTUALLY know where they are… How do they do that??”. The ones that use Facebook for like.. I dunno, maybe an hour a day tops? The ones that read about lolcats in the Courier Mail. They’re behind when it comes to digital, and it’s because of this that you’re going to have to make sure your digital thinking is in check with where your markets digital abilities lie.

(Note: This being said, go crazy with your digital thinking when you’re trying to hook a job. It’s the crazy thinking that gets you jobs and grabs a CD’s attention. You go QR code the shit out of the Chatroulette based Mobile app for your iPhone6. Go crazy.

Via

Written by Michael Beveridge

June 10, 2011 at 9:13 am

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My short lived acting career.

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So yeah, I studied drama at one point in my life, and this probably the reason that I gave it up. Topical.

Written by Michael Beveridge

May 25, 2011 at 3:26 am

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Oh media. u so sassy.

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Written by Michael Beveridge

May 25, 2011 at 2:07 am

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