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BADC Carnage

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So I’ve just woken up after my first judging weekend for the BADC Awards. I’m definitely worse for wear, I’m missing half my big toenail and last night I ate more mussels and drank more delicious Belgian beer than any junior should.

I was in charge of looking after the digital judges (which involved sitting on a couch watching 4 guys sit on a computer for 5 hours) and the whole weekend was just a great indicator of the resurgence in Brisbane’s advertising industry and it really showed in the quality of the work. I obviously can’t say who got what, but let’s just say that Brisbane advertising is doing a great job.

And sweet shit, the people that I met were just ridiculous. CD’s from all over Australia, Art Directors and Writers that are dropping amazing stuff like it ain’t no thang and younger guys that are just blowing up.

Meeting these sorts of people (and more specifically having 40 beers with them at the judges dinner) is just about the best thing a junior can do to in terms of getting yourself noticed by the top guns at the big agencies. If you’re not getting involved and helping out the industry that you want to be a part of, why the hell should it give you a hand?

Get involved, get noticed.


Written by Michael Beveridge

September 4, 2011 at 5:33 am

Kick life in the neck.

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So I’ve just finished up my first week at my new agency and I guess I’m having a quick reflection of how things are and how making a work change can really give you a kick in the face regarding the way you go about things. I’d been at my old agency for 2 years and had steadily changed from a starry-eyed intern who was ready to win a Gold Lion with every brief to jaded creative who got comfortable with his position, became disheartened with the amount of (seemingly) good ideas that got canned by clients and opting to do safe work over crazy concepts all for the sake of saving everyone in the office time due to the inevitable “can we just get a bigger logo”. I loved working at the old shop, but the thought of changing places was just way too exciting to turn down.

The idea of learning completely new processes, working with new, more experienced people who’ve come from all over the place like Junior, DDB, SapientNitro and PublicisMojo and getting direction from what is considered one of the best creative teams in Brisbane was far too alluring. I don’t really like the word alluring actually. Let’s just say it was ‘heaps cool’.

The office environment is fantastic, the new processes for handling job are a welcome change and my design partner and I are quickly figuring out how to work with each other and get cool shit happening.

So yeah, I guess what I’m trying to say is that you feel like you’re in a creative rut, get up and do something about it. A change is way better than a holiday because holidays stop. Get a positive state of mind about what you’re doing and where you’re going and things won’t stop happening. Unless you’re a really shit person, then you should just go do marketing or something.

Written by Michael Beveridge

August 23, 2011 at 5:59 am