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BADC Carnage

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So I’ve just woken up after my first judging weekend for the BADC Awards. I’m definitely worse for wear, I’m missing half my big toenail and last night I ate more mussels and drank more delicious Belgian beer than any junior should.

I was in charge of looking after the digital judges (which involved sitting on a couch watching 4 guys sit on a computer for 5 hours) and the whole weekend was just a great indicator of the resurgence in Brisbane’s advertising industry and it really showed in the quality of the work. I obviously can’t say who got what, but let’s just say that Brisbane advertising is doing a great job.

And sweet shit, the people that I met were just ridiculous. CD’s from all over Australia, Art Directors and Writers that are dropping amazing stuff like it ain’t no thang and younger guys that are just blowing up.

Meeting these sorts of people (and more specifically having 40 beers with them at the judges dinner) is just about the best thing a junior can do to in terms of getting yourself noticed by the top guns at the big agencies. If you’re not getting involved and helping out the industry that you want to be a part of, why the hell should it give you a hand?

Get involved, get noticed.


Written by Michael Beveridge

September 4, 2011 at 5:33 am

Kick life in the neck.

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So I’ve just finished up my first week at my new agency and I guess I’m having a quick reflection of how things are and how making a work change can really give you a kick in the face regarding the way you go about things. I’d been at my old agency for 2 years and had steadily changed from a starry-eyed intern who was ready to win a Gold Lion with every brief to jaded creative who got comfortable with his position, became disheartened with the amount of (seemingly) good ideas that got canned by clients and opting to do safe work over crazy concepts all for the sake of saving everyone in the office time due to the inevitable “can we just get a bigger logo”. I loved working at the old shop, but the thought of changing places was just way too exciting to turn down.

The idea of learning completely new processes, working with new, more experienced people who’ve come from all over the place like Junior, DDB, SapientNitro and PublicisMojo and getting direction from what is considered one of the best creative teams in Brisbane was far too alluring. I don’t really like the word alluring actually. Let’s just say it was ‘heaps cool’.

The office environment is fantastic, the new processes for handling job are a welcome change and my design partner and I are quickly figuring out how to work with each other and get cool shit happening.

So yeah, I guess what I’m trying to say is that you feel like you’re in a creative rut, get up and do something about it. A change is way better than a holiday because holidays stop. Get a positive state of mind about what you’re doing and where you’re going and things won’t stop happening. Unless you’re a really shit person, then you should just go do marketing or something.

Written by Michael Beveridge

August 23, 2011 at 5:59 am

I didn’t get into AWARD school so I went swimming with my friends.

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We did a triple flip and I felt a little better about everything. Our email server at work broke at 5.30pm on Friday, the day the emails were sent out saying whether you got in or not. I was a ridonkulous stress-ball all day and I was dying by 5.30 so when I learned about our tech issue, I just called Sapient and asked directly. Being told you didn’t get into something that you wanted so badly is pretty gut-busting, most of us can relate to the feeling. What are we supposed to do? The young and naive; brought up thinking we can achieve anything that we want, that we just have to go for it and blah blah. Thanks Mum and Dad, I didn’t get into fucking NIDA and now I didn’t get into AWARD school. I was 19 then and now I’m 24. What’s the difference? It sucks just as much now as it did back then. I put in just as much effort, worked just as hard. So what now? The answer comes down to one thing. Knowing what you’re capable of. The worst thing a creative (in any field) can do is start doubting themselves. I read a great quote on Junior that said, “..Because the moment you start doubting your creative ability is the moment your ideas will start to dwindle.”

When I was 19, I doubted myself. I failed at getting into an acting school, so I decided that I mustn’t be a very good actor. I put too much value into the opinions of others and never sat down and realised what I was capable of. I tripped over and I never got back up. 5 years later, I’ve tripped again. This time, I’m going to get back up. I’m not going to assume I’m not any good, not going to let rejection get me down. In this field, we’re all going to get a lot more let downs then hands up, and if we can’t handle that then we’re probably not cut out for it. Keep going, grab a graphic designer and get your portfolio better than ever, register that domain name you’ve been thinking about. Maybe not getting into something can be the best thing that has happened for you.

But that’s just my opinion, I know you have your own and trust me, you should listen to it.


Written by Michael Beveridge

February 14, 2011 at 1:15 am